Elizabeth Elohor who’s the founder of Beth Model Africa is the cover girl for Glamour Magazine-South Africa. The former model shares her journey into running Africa’s most sought-after model agency and what it takes to make it in the modeling industry.
GLAMOUR: As a former model, what inspired you to start Beth Model Africa?
Elizabeth: I moved back to Nigeria in 2003 after modeling in the UK for 5 years. Upon moving to Lagos, I discovered that there were no professional agencies in Nigeria, which was a shame because Nigeria has so much talent but there was no one to help discover and nurture this talent. That motivated me to create Beth Models and the rest is history.
GLAMOUR: Your agency is one of the few in the world that promotes African talent. Why go this route?
Elizabeth: I believe African talents deserve to be showcased. There aren’t a lot of reputable model agencies in Africa and when I saw that gap in the industry I felt like I had a duty to fill it. My goal with Beth Models was to promote and showcase the limitless opportunities in the model industry in Africa. I knew I had to be the change I wanted to see.
GLAMOUR: With your experience, is there a noticeable improvement in the modeling industry when it comes to representation and diversity?
Elizabeth: There’s definitely been an improvement when it comes to representation in the modeling industry. More African models are getting global opportunities and international representation. A lot of international agencies have also become more inclusive of African talents as the years have progressed.
GLAMOUR: Can you tell us about a few success stories/models from your agency?
Elizabeth: We’ve been blessed to see so many of our models excelling all around the word and representing Africa on the global stage. Mayowa Nicholas, Davidson Obennebo, Olaniyan Olamijuwon, Nyagua Ruea and Victor Ndigwe are a few of our most inspiring successes. They have been featured on magazine covers for Vogue, Harper’s Bazaar, W Mag, Dazed and many more. They’ve also worked with major fashion houses like Alexander McQueen, Tom Ford, Victoria’s Secret, Tiffany & Co., Dolce & Gabbana, Berluti, the list goes on.
Read more excerpts here:
Photographed by: @remiadetiba
Makeup by: @bimpeonakoya
Hair by: @sarisignature @fjesam
French Montana Graces The Cover of Rolling Stone Korea
American hip hop artist, Karim Kharbouch, better known by his stage name French Montana is gracing the cover of Rolling Stone Korea alongside singer and actor Rain (Jung Ji-hoon).
The magazine contains stories about Rain and French Montana‘s genuine music and lifeview.
In addition to Rain and French Montana, the stories of domestic and foreign artists such as Girls of the Month, ATIZ, Wonho, Cypher, Sean (SHAUN), Jackson Sim, Lee Ju Yeon, and DayRained Geta & Morton can also be found in Rolling Stone Korea
Watch New Vlog of Erica Nlewedim & Tolani Baj’s Fun Experience In Nairobi, Kenya
What’s life without a vacation? It gets even more interesting in the event that you’re going with your person! And that’s why Big Brother Naija Lockdown stars Erica Nlewedim and Tolani Baj went on a trip to Nairobi, Kenya having the most fun experience ever.
Tbaj has giving her fans the opportunity to explore those moments with herself and Erica in her new Vlog.
Watch the video below:
Smart Hacks To Start Up Your Business
Starting up a business is not an easy undertaking. In fact, taking care of a business turns out to be progressively harder with time as it goes further. Indeed, even a little beginning achievement becomes hard to keep up with. The issue emerges on the grounds that each business has numerous perspectives that need most extreme consideration. You would need to manage your organization’s labor force, track their exercises, make them more useful, guarantee result-oriented marketing strategy, and numerous viewpoints are pivotal to maintaining a business effectively.
Entrepreneurs of start up business usually aim at a faster growth. They feel they need to have a sizable piece of the pie and outcompete with their adversaries. All things considered, in their energy to outfox everybody, large numbers of them burn through their time and cash on strategies that turn out just for a brief period. While keeping the basics, you can follow these smart hacks to help you start up your business effectively.
1. Put in energy & time
Starting your business is not for the faint-hearted, talk more of running and growing it. Your business will not build itself. Try not to anticipate that miracles would occur without any forethought.
Stay faithful to your commitments— work hard, under-promise, over-deliver, promote your company everywhere on and off social media and develop an intensive marketing campaign prior to launching your business.
2. Budget like a pro
Money issues happen when you are spending excessively, in light of the fact that you are not getting debt holders to pay you, or that your your business is not bringing in cash.
While starting up your business, draw up and adhere to a watertight financial plan, following every one of your expenses and income, and spend money wisely to forestall these problems.
3. Build a solid content on social media
The right content has an immense effect on how a business is seen on the web. Content has been viewed as an important aspect of a business for a long time, and there’s no indication of it evolving soon. As you are thinking of starting your business, likewise think about quality content strategy to draw in customers. While at that, do well to also develop a social media marketing strategy.
4. Have a powerful branding strategy
In every business, branding is important. It’s the key to be easily recognized by your audience. A powerful branding strategy can assist with conveying the message of your business to the right crowd successfully. Start up businesses should be able to understand the value of using consistent designs. Branding isn’t just your logo. Branding is also about the voice, colors and fonts. This additionally goes to investing on a modern and responsive website.
5. Think about long term plans
Try not to settle for simple transient achievements, I mean the short-term goals. Such quick outcomes might satisfy you. However, your business should have a drawn out long-term strategy for its development. This guarantees consistent outcomes for more years to come. Along these lines, ensure that you invest more energy planning greater goals.
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